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About a month ago I sat in my livingroom half-watching TV when a commercial comes on. I hear a bunch of 20-somethings chanting a cheerleader like holiday themed cheer:“Go Christmas! Go Hannukah! Go Kwanzaa! Go Solstice!” …What was that??? “Go Solstice???” AWESOME!

I didn’t even know what the commercial was for…and I just didn’t care! It was the first vastly multi-cultural ad campaign I had seen since Virgin Mobile’s “Happy ChristmaHanuKwanzaakah” Campaign (circa 2004). THIS was even bigger though, as it actually mentions the Winter Solstice, thus acknowledging the Holiday that multitudes of Wiccans and Pagans celebrate.

Who was this visionary all inclusive company?? The GAP.

Go Ho Ho – Gap 2009 Holiday Commercial

I was a Happy Pixie 🙂 And it seems I was not the only one! A discussion popped up on Sacred Mists, and the number of comments that echoed my feelings appeared in droves.

Then…we heard that certain Christian groups had their knickers in a twist about it. Really??? Aren’t there bigger fish to fry in the world? *Ughhh* Anyway, it seems that the American Family Association feels that the commercial is undermining the ‘sanctity of Christmas’. Before the commercial even aired, the AFA called for a boycott on The GAP, along with the company’s other stores Banana Republic & Old Navy, citing “the company’s failure to use the word “Christmas” in its advertising to Christmas shoppers.” as it’s reason.

On November 11th, the AFA claimed a small victory after the ads airing because of the use of the word “Christmas”. And yet, they were less than satisfied. The following letter appears on their website:

Gap ad compares Christmas to pagan “Solstice” holiday


November 17, 2009
Dear ##FirstName[Friend]##,

Gap has responded to AFA’s call for a Christmas boycott of their Gap, Old Navy, and Banana Republic stores with a commercial that takes a cavalier approach towards Christmas.

The video entitled Ready For Holiday Cheer features a group of people dancing and chanting:

Two, Four, Six, Eight, now’s the time to liberate

Go Christmas, Go Hanukkah, Go Kwanza, Go Solstice.

Go classic tree, go plastic tree, go plant a tree, go add a tree,

You 86 the rules, you do what feels just right.

Happy do whatever you wanukkah, and to all a cheery night.

Go Christmas, Go Hanukkah, go whatever holiday you wanukkah.

Did you notice it? Gap compares Christmas to the pagan holiday called “Solstice.” Solstice is celebrated by Wiccans who practice witchcraft!

Gap also encourages you to “86” or “dismiss” traditions and “do what feels just right.”


Since Gap has now included the word “Christmas” in a television ad, should AFA call for an end to the boycott of their stores?

Take our Poll!

It is very important that you forward this alert to your friends and family members.


Tim Wildmon, President

American Family Association

I, personally am tickled that they are horrified that Christmas is compared to Solstice. It SHOULD be compared to the Solstice, since that is where many of the beliefs and traditions of Christmas are taken from.

What disappoints me, however, is that a blog by Cathleen Falsani, a religious contributor to The Chicago Sun-Times, touts Christmas as better than the other holidays mentioned.

“I am no proponent of the alleged “War on Christmas.”
And I’m all for inclusiveness and multiculturalism, as much as I am for inexpensive cotton T-shirts and reindeer-themed boxer shorts.

But this year’s Gap “holiday” ad campaign just rubs me the wrong way.

In its effort, I would surmise, to be inclusive and inoffensive, the Gap has made the mortal advertising (and cultural) error of being twee. Not to mention spiritually facile.

While they all occur around the same time of the year, Christmas, Hannukah, Kwanzaa and Winter Solstice hardly carry the same spiritual weight.

While each of these holidays, for lack of a more universally applicable term, is significant to different groups of believers (and nonbelievers, for that matter) they are not spiritual equivalents.”

She repeatedly points out that Hannukah is a lesser Jewish Holiday while portraying Christmas as the ‘ultimate’ Christian holiday. This is not so. The highest of all Christian holidays is Easter, not Christmas, and Good Friday is also pretty high up on the ladder. Christmas just gets more focus by those who call themselves Christians. Yet, in the many religious discussions I have had with friends and co-workers thoughout my life, they all say that, while the Birth of the Savior is obviously important, his Crucifixion, and his Rising at Easter hold much more spiritual weight.

The Winter Solstice is MUCH more than just “…the shortest day of the year and the longest night of the year and is for many pagans and neo-pagans the symbolic and spiritual rebirth of the year.” as Falsani states.

The Winter Solstice, or Yule, celebrates the rebirth of the Sun God. The Sun God, regardless of the Pantheon, is the Bringer of Life. He is the one who warms the Earth so that she may bear fruit from the seeds that have been lying dormant in her womb throughout the Winter. It is a time for introspection, planning for the future, family togetherness, and Peace and Tolerance.

So, I would like to say to anyone that may be reading this: Merry Christmas, Happy Hannukah, and Happy Kwanzaa. I also wish many Blessings for Alban Arthuan, Saturnalia, Soyal,  Rohatsu, or whatever you may be celebrating this time of year.

And last, but certainly not least…GO SOLSTICE!


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